As the global gold standard for A/B testing and conversion rate optimization, VWO (Wingify) is the brain behind the world’s most data-driven brands.
Across e-commerce, SaaS, BFSI, and fintech, VWO enables companies to put an end to guesswork and begin expanding. To scale their enterprise presence, they needed an outbound motion that matched their product’s sophistication, a system that could turn cold prospects into high-intent partners by proving that a tech stack without VWO is a stack incomplete.
"Working with Thyleads has significantly boosted our outbound efforts at Wingify. Their speed and ability to deliver qualified meetings from month one, even with minimal product training, were impressive."
The Challenge: Outbound Was Active, But Interest Was Flat
In MarTech saturation, even a titan can be miscategorized. And VWO’s challenge was a Category Blur.
The prospects were into observation tools (Google Analytics, Hotjar) and viewed Experimentation as a luxury, not a necessity. To scale, VWO needed to stop asking for a seat at the table and start proving the table was broken without them.
But when they reached to us, the friction was two-fold: perception and deliverability.
- Prospects took VWO as "just another analytics tool".
- Discovery calls were spent educating the market, not advancing deals
- Even strong messaging failed to land due to email deliverability fatigue
- Domains were throttled, inbox placement suffered, and replies declined
- Personalization existed, but use cases weren’t mapped to account reality
The Solution: Next-Step Positioning & Fresh GTM Setup
Thyleads didn't treat this as a lead-gen project; we changed the entire entry point into VWO’s target accounts.
The Sequence-of-Events Pivot
We abandoned the direct pitch. Instead, we aligned VWO’s value to the prospect’s current pain: Data Latency. Our whole focus turned from Testing to Activation.
Serving consultative GTM:
- We approached and consulted leaders who already had the data but lacked the mechanism to act on it, positioning VWO as the Missing Link that builds analytics insights into ROI.
Tactical Infrastructure Hardening
To solve the deliverability problem, we deployed a Regional Grid System. By partitioning outreach across 100+ dedicated nodes with localized IP clusters (NA, EMEA, APAC), we mimicked high-integrity human patterns. This almost made sure that VWO’s insights arrived in the Primary Inbox, not the landfill of the Promotions tab.
Lookalike Neural Mapping
We used VWO’s social proof. Instead of generic pitches, we built Lookalike Segments, sending E-commerce case studies to E-commerce leads and Fintech wins to Fintech leads. Each segment received vertical-specific proof, increasing relevance and reply intent.
Multi-Threaded Persona Mapping
Enterprise buying decisions are never linear. We targeted 3-5 interconnected personas: Product, Growth, and Engineering, simultaneously. By seeding the same discussion across departments, Thyleads created internal consensus before the first meeting.
Key Results
- 40+ Net-New Appointments booked with Growth and Product leaders in 90 days.
- 11 Dormant Enterprise Accounts reactivated after 12+ months of silence.
- 6 Pilot Programs launched with a specific focus on tooling consolidation.
- 10+ High-Intent Accounts warmed up and engaged ahead of a major ABM rollout.
- The Missing Piece for the industry: We successfully shifted VWO from an optional tool to the required activation layer for the modern marketing stack.
Future Outlook
VWO is no longer chasing the market; they are anticipating it. The next phase of the Thyleads-VWO partnership involves Intent-Sensing GTM.
We are building a system that monitors tech-stack maturity signals across the globe, triggering an automated, hyper-personalized VWO "activation play" the moment a company’s data volume outweighs their ability to test it.