As a global titan in customer engagement and retention, CleverTap powers the world’s most sophisticated brands, managing billions of data points in real-time.
To maintain their dominance, they needed a GTM motion that mirrored the precision of their own product: a way to break through market noise and make high-intent enterprise buyers instantly accessible.
"Working with Thyleads to scale our B2B lead generation has felt more like adding a dedicated team than hiring an agency. Their focus on quality and detail has consistently delivered strong Sales Qualified Leads."
The Challenge: Outbound Was Running, But It Wasn't Converting
CleverTap's outreach motion looked successful on a dashboard: sequences were firing, emails were sending, and calendars were filling.
But beneath the surface, the engine was overheating. The strategy had hit a volume wall where more effort yielded diminishing returns.
- Only 1 out of 10 meetings were converting into Sales Accepted Leads
- A lack of robust data hygiene meant teams were targeting outdated profiles
- Deliverability was deteriorating as domains burned and reply rates dropped
- Target account lists looked right, but failed to convert in reality
- Sales teams spent more time disqualifying leads than closing deals
The Solution: Treating GTM Like a Product Problem, Not a Volume Problem
Instead of tweaking and twisting subject lines or adding more SDR hours, Thyleads treated the outbound engine like a broken codebase. We performed GTM surgery, building the system from the primitives up across India, Africa, Turkey, and the Middle East.
What changed:
Outreach Infrastructure, Rebuilt for Scale
We isolated outbound traffic into a controlled system with 100+ custom domains, dedicated IP rotation, and region-segmented reputation logic. This ensured that a single bad list never compromised the entire engine.
Multi-Channel Visibility
We migrated outreach to a controlled, multi-node system.
The Multi-Channel Strike: A synchronized offensive across Email, LinkedIn, Cold Calling, and WhatsApp, ensuring CleverTap occupied every digital channel the prospect inhabited.
Waterfall Enrichment & Logic Layers
We replaced static lists with a live enrichment stack. Using Clay, Make.com, and custom scripts, every lead was vetted through three layers of logic: validating role seniority, LinkedIn activity, and tech-stack fit, before a single email was sent.
AI Personalisation with Human Surveillance
We used GPT-4 to map specific buying triggers (e.g., a Fintech brand launching a new product) to CleverTap's specific value props. Every AI-generated message was tuned by persona and QA'd by a GTM lead to ensure total brand alignment.
The Feedback Flywheel
We re-manufactured outbound as a data-capture system. Every reply, whether a "not yet" or a specific objection, was tagged and fed back into the TAL (Target Account List), turning the campaign into an iterative GTM machine that learned with every send.
Key Results
- 90+ Qualified Appointments engineered in just 3 months.
- 3X Surge in total appointment volume.
- 30% Closure Rate from SQL to Closed-Won.
- 60% Increase in pipeline quality and velocity.
- The Zero Noise Outcome: Sales teams received context-rich, ready-to-buy leads, eliminating the qualification fatigue that had previously stalled growth.
Future Outlook
The precision engine is now the new baseline. As we move forward, the focus shifts from building the infrastructure to perfecting the Predictive GTM Flywheel.
By leveraging the rich intent data captured in this phase, CleverTap is moving toward a model where outreach isn't just timely: it's pre-emptive. We are no longer just running campaigns; we are engineering the future of how CleverTap captures the enterprise market.