Winning in US RetailTech: A Data-Driven Playbook for 2024

The US RetailTech space is a battleground. With shrinking budgets, skeptical buyers, and relentless competition, standing out requires more than just a good product—it demands flawless execution, hyper-relevant targeting, and relentless follow-up.

After helping dozens of RetailTech companies scale their outreach, here’s what actually works in 2024.

Email Deliverability: The Silent Killer (and How to Fix It)

• 1. Email Deliverability: The Silent Killer (and How to Fix It)
• 2. Sales Navigator is Broken (Here’s How to Fix Your Targeting)
• 3. The #1 Underused Resource for RetailTech Intel
• 4. The Only Outreach That Works for C-Levels & VPs
• 5. The Inbound/Outbound Blitz (Most Teams Miss This)

Most RetailTech buyers ignore or distrust emails from foreign IPs. If your outreach is failing, your infrastructure might be the problem.

• Do this:
• Use US-based SMTP servers (e.g., SocketLabs, Amazon SES)
• Pair with Smartlead or Instantly.ai for domain rotation
• Monitor spam scores with GlockApps or Mail-Tester
• Shared IPs (especially from India/Eastern Europe)
• Sending from generic domains (e.g., @gmail.com)

Sales Navigator is Broken (Here’s How to Fix Your Targeting)

Most teams rely on basic filters like “Fashion & Apparel”—but 40%+ of relevant retailers are miscategorized under:

• “Internet” (DTC brands)
• “Manufacturing” (private-label sellers)
• “Wholesale” (B2B marketplaces)
• Use Google search operators to uncover hidden targets: site:linkedin.com/in “VP of E-Commerce” “previously at Nordstrom” “Shopify Plus” AND “hiring” AND “retail”
• Scrape niche directories like: Retail Dive’s Top 100 Retailers Digital Commerce 360’s database
• Enrich with Apollo or ZoomInfo to verify tech stacks
• site:linkedin.com/in “VP of E-Commerce” “previously at Nordstrom”
• “Shopify Plus” AND “hiring” AND “retail”
• Retail Dive’s Top 100 Retailers
• Digital Commerce 360’s database

The #1 Underused Resource for RetailTech Intel

Most sellers ignore industry podcasts, but they’re goldmines for trigger events and pain points.

Must-Listen:

🎧 [Netcore Unbxd’s eCommerce Unfiltered](https://www.netcoreunbxd.com/podcast)

• Emily Pfeiffer (RetailWire) breaks down 2024 consumer trends
• Pavan Sondur discusses AI adoption hurdles in mid-market retail

How to Use This Intel:

• Reference insights in outreach (e.g., “Just heard your pain point about cart abandonment on eCommerce Unfiltered…” )
• Track guest companies (podcast guests = high-intent leads)

The Only Outreach That Works for C-Levels & VPs

• GMV growth
• Cart abandonment rates
• Customer acquisition cost (CAC)
• Winning Template:

*“Hi [First Name],[Retailer X] reduced checkout friction by 22% using [specific solution]. With [Your Company], we helped [Similar Brand] achieve [metric] in [timeframe].Is [pain point, e.g., ‘mobile cart abandonment’] a priority for your team this quarter?”*

Pro Tip: Use Clay to auto-pull earnings call highlights for ultra-relevant hooks.

The Inbound/Outbound Blitz (Most Teams Miss This)

• Automated LinkedIn connects (via Expandi) within 24 hours
• Personalized video recaps (using Veed.io)
• Sequenced nurture emails (triggered by site visits)

Tool Stack:

• ZoomInfo Engage (for intent data)
• ChiliPiper (instant meeting booking)

Key Takeaway

RetailTech winners don’t outspend—they outsmart. By combining bulletproof infrastructure, unconventional prospecting, and metric-driven outreach, you can cut through the noise.