10 Data-Driven Outbound Campaigns to Supercharge Your GTM Strategy
In today’s crowded SaaS landscape, generic outreach doesn’t cut it. The highest-performing GTM teams leverage intent signals, timing, and hyper-targeted triggers to book meetings with high-propensity accounts.
Here are 10 high-impact outbound campaigns every GTM engineer should be running—backed by real-world results.
Lookalike Campaign: Clone Your Best Customers
- 1. Lookalike Campaign: Clone Your Best Customers
- 2. Past Customer Campaign: Re-Engage Former Champions
- 3. Keyword-Based Campaign: Target Active Seekers
- 4. News-Based Campaign: Strike When Iron’s Hot
- 5. Job Posting Campaign: Follow the Money
- 6. Job Change Campaign: Catch Decision-Makers Early
- 7. Competitor Engagement Campaign: Steal Market Share
- 8. Indirect Competitor Campaign: Ride Coattails
- 9. Event Attendee Campaign: Warm Leads on Autopilot
- 10. Website Visitor Campaign: Instant Engagement
Why it works: Companies similar to your top customers are 5x more likely to convert.
How to execute:
- Use Apify or Ocean.ai to scrape lookalike profiles.
- Filter by: Tech stack (BuiltWith, HG Insights) Revenue & employee count (ZoomInfo, Crunchbase) Google search operators for manual hunting: “Companies like [Top Customer]” + “CEO” OR “VP of [Relevant Dept]”
- Tech stack (BuiltWith, HG Insights)
- Revenue & employee count (ZoomInfo, Crunchbase)
- Google search operators for manual hunting:
- “Companies like [Top Customer]” + “CEO” OR “VP of [Relevant Dept]”
Pro Tip: Layer in firmographic + technographic matching for precision.
Past Customer Campaign: Re-Engage Former Champions
Why it works: Past users already know your product’s value—they just need the right context.
How to execute:
- Use Clearbit or Salesforce to track where ex-customers work now.
- Message template: “Hey [Name], saw you’re now at [New Co]. We helped you drive [result] at [Old Co]—think we could replicate that here?”
Best for: Expansion plays and quick wins.
Keyword-Based Campaign: Target Active Seekers
Why it works: Prospects publicly discussing pain points are low-hanging fruit.
Where to find intent signals:
- Job postings (e.g., “Looking for a CRM with [your feature]”)
- LinkedIn posts (“Struggling with [problem you solve]”)
- Forums (Reddit, G2, Slack communities)
Tool Stack:
- HireEZ (for job description scraping)
- Awario (social listening)
News-Based Campaign: Strike When Iron’s Hot
Why it works: Companies in growth mode (funding, new hires, expansions) have budget.
Top Triggers:
- Funding rounds (Crunchbase, PitchBook)
- Product launches (Google Alerts, Mention)
- Leadership changes (People.ai)
Template:
*“Congrats on the $[X]M Series B! With [initiative from news], you might need [solution]. [Customer X] achieved [result] in similar shoes—worth a chat?”*
Job Posting Campaign: Follow the Money
Why it works: Hiring for a role = budget allocated for that function.
Key Roles to Track:
- “Head of RevOps” → Sales tools
- “E-Commerce Manager” → RetailTech
- “Data Engineer” → Analytics platforms
Tool: Hiretual (scrapes job boards for real-time alerts).
Job Change Campaign: Catch Decision-Makers Early
Why it works: New hires want to make an impact in their first 90 days.
How to execute:
- Track LinkedIn job changes (Phantombuster, Taplio).
- Outreach within 7 days of their start date.
Focus on their mandate (e.g., *“Heard you’re leading [initiative]—here’s how we helped [peer company].”*)
Competitor Engagement Campaign: Steal Market Share
Why it works: Competitor users are already educated on the space.
How to find them:
- Trigify (tracks social engagement with competitors).
- G2/TrustRadius reviews (message unhappy users).
- Tech stack tools (BuiltWith, HG Insights).
Positioning: *“Not happy with [Competitor]’s [limitation]? We solved this for [Customer].”*
Indirect Competitor Campaign: Ride Coattails
Why it works: Companies using adjacent tools likely need yours next.
Example:
- If they use Segment → Pitch your CDP.
- If they use Zapier → Pitch your native integration.
Tool: Clearbit (identifies installed software).
Event Attendee Campaign: Warm Leads on Autopilot
Why it works: Event attendees are primed to engage.
How to execute:
- Scrape attendee lists (Koncert, Brevet).
- Send personalized video recaps (Veed.io).
Use event-specific hooks (e.g., *“Loved your question about [topic] at [Event]”*).
Website Visitor Campaign: Instant Engagement
Why it works: Anonymous visitors = high intent but no follow-up.
How to execute:
- Leadfeeder/Factors (identifies visiting companies).
- Real-time LinkedIn ads (Matched Audiences).
- Chatbot sequences (Drift, Qualified).
Template:
*“Noticed you checked out [feature page]—any questions? We helped [similar company] achieve [result] with this.”*
Key Takeaway
GTM success isn’t about volume—it’s about relevance. By focusing on high-intent signals and strategic triggers, you can 10x meeting bookings without spamming.